BRAND STORY

FROM CLASSIC BEYOND CLASSIC
JAECOO, a new off-road brand, combines the German "Jäger" with the English "Cool" to blend
rugged capability with urban sophistication. Designed for urban elites, JAECOO reflects
a bold spirit of adventure and resilience.

"Fearless" signifies its ability to tackle tough terrains and the courage of its users.
"Farseeing" highlights its cutting-edge technology and innovation, anticipating and overcoming challenges.
"Elegance" reinterprets classic off-road design with sophistication, meeting the high standards of its discerning clientele.
JAECOO offers a unique mix of performance, style, and vision for those seeking both adventure and refinement.

JAECOO is dedicated to crafting urban SUVs with a user-centered approach. By leveraging cutting-edge technology and novel ecological experiences, the brand continuously redefines the relationship between people and vehicles. JAECOO builds on the classic SUV’s reliability while driving breakthroughs in dynamic performance and technological innovation. The brand transcends traditional models, offering a future-forward experience that appeals to the modern urban elite.

Disclaimer: The information and images presented on this page are for illustrative purposes only. We endeavor to ensure accuracy, but please note that the specifications and features displayed on this page may not fully represent the actual vehicle. Differences may exist in color, equipment, and other specifications. We advise consulting the actual vehicle at our dealership for the most accurate and up-to-date information.